An external customer is a co-worker or supervisor within an organization who depends on products, supplies, or services from a different department within the same organization
Indicate whether the statement is true or false
FALSE
External customers are people outside the organization who purchase its goods or services.
An internal customer is a co-worker or supervisor— someone within the organization who
depends on products, supplies, or services from a different department.
You might also like to view...
Guerilla marketing programs are designed to obtain instant results while using limited resources
Indicate whether the statement is true or false
In this third function of functional group decision making, brainstorming should take place.
A. problem analysis B. goal setting C. identify alternatives D. evaluate and select
Calculate the perceived customer value if the relative performance of the product is 100 and its relative cost of purchase is 75
A) 25 B) 75 C) 100 D) 125 E) 175
An advantage of which of the following types of syndicated services is being the most flexible way of obtaining data?
A) surveys B) audit services C) media panels D) scanner volume-tracking data E) in-depth interviews