Which of the following statements about conventional marketing is not true?
a. In conventional marketing, marketing is seen as an objective, dispassionate science.
b. In terms of risk perspective, conventional marketers seek risk minimization.
c. In conventional marketing, customers are viewed as sources of intelligence and feedback.
d. In conventional marketing, the role of a marketer is that of internal and external change agent.
ANSWER: d
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In the ________ category of buyer-supplier relationships, competition rather than cooperation is the dominant form of governance
A) basic buying and selling B) bare bones C) contractual transaction D) customer supply E) collaborative
What is the best communication medium to use for feedback that might be considered controversial or that might contain negative emotions?
a. email b. memo c. face-to face d. avoidance of giving this type of feedback at all
Random samples of size 17 are taken from a population that has 200 elements, a mean of 36, and a standard deviation of 8 . Which of the following best describes the form of the sampling distribution of the sample mean for this situation?
a. approximately normal because the sample size is small relative to the population size b. approximately normal because of the central limit theorem c. exactly normal d. None of these alternatives is correct.
The difference between the cost of an asset and the accumulated depreciation of that asset is called:
A) market value. B) salvage value. C) book value. D) original value.