Which of the following statements about the branding guidelines for a small business is true?
A) A small business must creatively conduct low-cost marketing research.
B) A small business must avoid leveraging secondary brand associations.
C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image.
D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers.
E) A small business must focus on building more than two strong brands based on a number of associations.
A
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When a manager realizes that complete inaction will have negative consequences but opts for the first available alternative that involves low risk, it is called
A. relaxed change. B. defensive avoidance. C. postponed action. D. relaxed avoidance. E. delayed decision.
When state action either shocks the conscience or offends judicial notions of fairness and human dignity it is violating:
a. the First Amendment b. the Sixth Amendment c. fair process d. due process e. due law
One of the primary proponents of the human relations movement was
A. Frederick Taylor. B. William Ouchi. C. Elton Mayo. D. Charles Babbage.
A good _________________________ has many features that allow users to gain access to data in a database without having to do any programming
Fill in the blank(s) with correct word