Peer review is a process in which research analysis is reviewed by:
A. policy makers who will use the study's findings to make decisions.
B. the participants of the study who received the placebo.
C. key informants who are being studied.
D. managers who commission the study.
E. external qualitative methodology and topic area specialists.
Answer: E
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The goal of _____ is not to gain small incremental cost savings, but to achieve great efficiency leaps-of 100 percent and even 1000 percent.
Fill in the blank(s) with the appropriate word(s).
Delia's is a clothing retailer that targets teenage girls. The company runs coordinated promotions for its catalogs, Web site, and retail outlets. It uses the same models in its catalog, print ads, and Web site. Delia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all aspects. From this information, we can infer that Delia's is using ________.
A) buzz marketing B) experiential marketing C) integrated marketing communication D) word-of-mouth marketing E) database marketing
Social media networks give businesses more opportunities to receive customer suggestions and complaints—and respond to them quickly to satisfy customers and maintain goodwill
Indicate whether the statement is true or false.
Which of the following is not a true statement regarding accounting for development stage enterprises?
a. SFAS No. 7 requires complete disclosure by the development stage enterprise to avoid misleading financial statement users by heavy initial losses. b. SFAS No. 7 achieved uniformity on the basis of the nature of the enterprise rather than on the basis of the nature of the transaction. c. The FASB opted for rigid uniformity in selecting a solution as opposed to finite uniformity, where a relevant circumstance might be viewed as the development stage of the enterprise. d. SFAS No. 7 requires that costs of a similar nature be accounted for similarly, regardless of the stage of development of the entity incurring the cost.