Marketing Research Method PhotoConsider the Marketing Research Method Photo above. What type of marketing research method is most likely being represented here, with observers behind a one-way mirror watching a discussion among people about topics of interest to marketers?
A. questionnaire data
B. information panel
C. social network
D. focus group
E. individual interview
Answer: D
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Which of the following statements is true about the trends in world economy?
A) Global economic activity will shift from the East to the West. B) The demand for natural resources will continue to grow. C) Shifts in consumer segments will not affect the consumer marketplace. D) An aging worldwide population will demand decreasing levels of productivity.
The purposes of a defensive strategy do not include
A. decreasing the risk of being attacked. B. helping protect a competitive advantage. C. weakening the impact of any attack that occurs. D. pressuring challengers to aim their efforts at other rivals. E. increasing the risk of having to defend an attack.
A type of shopping center with a large proportion of destination stores is the _____
a. power center b. neighborhood shopping center c. central business district d. regional shopping center
Giving applicants a clerical aptitude test and then tracking their performance six months later is an example of
A. predictive validity. B. concurrent validity. C. content validity. D. correlational validity.