Define Web 2.0. Identify five characteristics
What will be an ideal response?
Web 2.0 is a popular term for advanced Internet technology and applications, including blogs, wikis, RSS, and social bookmarking. Its characteristics include the ability to tap into the collective intelligence of users; making data available in new or never-intended ways; relying on user-generated and user-controlled content and data; lightweight programming techniques and tools, and letting nearly anyone act as a Web site developer.
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"Transformation advertising" describes advertising that seeks to change the experience of buying and using a product
Indicate whether the statement is true or false
The American expectation that people “do their own thing” is an example of ______.
a. dualism b. universalism c. directness d. cultural looseness
What does the Overseas Private Investment Corporation (OPIC) do?
a. It resolves foreign investment disputes. b. It provides consulting services to foreign governments on privatization projects. c. It provides political risk insurance. d. It provides legal consulting on investing abroad.
Behavior is considered extrinsically motivated if it is driven by the desire for
A. avoiding conflict. B. material gain. C. a personal sense of accomplishment. D. self-growth. E. helping others.