The 80-20 rule states that
A. only 80 percent of a market can be segmented.
B. only about 80 percent of the people remember the company's positioning of a product while the remaining 20 percent create their own positioning for a particular product.
C. market segmentation works well only 80 percent of the time, unlike market assimilation which works 20 percent of the time.
D. around 80 percent of a company's sales comes from 20 percent of the customers.
E. about 80 percent of corporations do not understand the actual meaning of the term "market segmentation."
Answer: D
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