What are the two main types of diversity?
A. exterior level and inward level
B. top level and bottom level
C. surface level and deep level
D. exterior level and interior level
C. surface level and deep level
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Nike inadvertently offended Chinese officials when it ran an ad featuring LeBron James crushing a number of revered Chinese figures in a kung fu-themed television ad. As a result, Nike has to release a formal apology
This is an example of the impact of ________ on marketing strategy. A) culture B) political stability C) level of industrialization D) income distribution E) monetary regulations
The president of NuBuild Corp., acting as the corporation's ________, attended the inauguration of a customer's new office complex.
A. figurehead B. leader C. spokesperson D. resource allocator E. liaison
Which of the following refers to how various tasks are divided, resources are deployed, and departments are coordinated in an organization?
A) organizational structure B) deployment chart C) organizational decomposition D) organizational alignment
The _____ design element of an advertisement is used to attract attention, communicate an idea quickly, or communicate ideas that are difficult to put into words; the ____ is the physical arrangement of the illustration, headline, subheadline, body copy, and the signature.
A. illustration; layout B. headline; layout C. layout; design D. layout; storyboard E. signature; layout