Define and give an example of connotation

What will be an ideal response?


Connotation is the subjective meaning of a word; what a word suggests because of feelings or
associations it evokes.

Communication & Mass Media

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An attitude is defined as ________.

a. one’s opinion of an object b. one’s understanding of an object c. one’s evaluation of an object d. one’s belief in an object

Communication & Mass Media

Compare and contrast the individualist and the collectivist orientations toward relationships between humans.

What will be an ideal response?

Communication & Mass Media

Ethnic identity is based on _____ groups, while racial identity is based on _____ groups

a. social;genetic b. genetic;social c. religious;biological d. biological;religious

Communication & Mass Media

Critical incident technique combines

a) In-depth interviewing and the case study technique b) Surveys with experiments c) Case studies and focus groups d) Direct observation and experiments

Communication & Mass Media