Which of the following pricing objectives does an organization adopt when it sets the price of its
products high in order to indicate product superiority?
A) product-quality leadership pricing objective
B) market skimming pricing objective
C) market share maximization pricing objective
D) profit maximization pricing objective
A
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Value analysis examines quality, design, and materials as well as current and potential vendors.
Answer the following statement true (T) or false (F)
Which of the following risks is most closely associated with the strategy of brand extension?
A) brand flanking B) counterfeiting C) controlling the use of an image owned by the company D) negotiating a relationship with a brand ally E) losing focus of the core positioning of the brand
Which of the following is correct regarding the English courts of equity?
a. They were presided over by a judge. b. They could only award money damages. c. They would issue a decree ordering a defendant to do or to refrain from a specific act. d. All of these.
Harry said to Marge, "I have a ring once owned by Marilyn Monroe. Would you like to buy it for $500?" Marge pays for the ring, but the next day a friend tells her that Harry had recently purchased the ring at a local department store. Marge enjoys wearing the ring and wears it constantly for twelve months. Finally, she goes to Harry and says, "Here is the ring you lied about. Give me my $500."
Most likely Marge will: A) get her money back since Harry's representation was fraudulent. B) not get her money back since she should have investigated the facts about the ring more carefully. C) get her money back since she is a good faith purchaser of merchandise. D) not get her money back since she has affirmed the contract by taking an unduly long time to disaffirm.