Describe at least three ways in which modern political campaigns are shaped by the mass media. What are the implications for elections and democracy in Texas and America?
What will be an ideal response?
Answer: An ideal response will:
1. Identify and define sound bites, horse-race coverage, "feel-good" spots, spin, and negative ads.
2. Explain that compared to campaigns of the past, contemporary campaigns in Texas, particularly for statewide office, are constructed around the media so there is less emphasis on stump speeches, door-to-door campaigning, etc.
3. Note that money has become more important in campaigns.
4. Explain that citizens have become more cynical about politics as a result of the nature of campaigns.
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