Why should public relations professionals pay attention to diversity media?

A) More white listeners and viewers are tuning in to it.
B) Media buys are much less expensive.
C) The number of its constituents has expanded.
D) The number and reach of minority media channels has increased.
E) Both C and D.


Answer: A

Communication & Mass Media

You might also like to view...

After consideration, Walther now believes that online communication is an inherently inferior medium for relational communication.

a. true b. false

Communication & Mass Media

The circumscribing stage of relationship development is considered the most public

Indicate whether the statement is true or false

Communication & Mass Media

Barry is promoted to a position in which he will be increasingly interacting with people from other cultures. The night before a big meeting with clients from around the world, Barry realizes he has some negative feelings about several cultures, even though he has really interacted with anyone from those cultures. What should Barry do?

A. assess his own beliefs so he will treat people from different cultures fairly despite his preconceived notions B. explain to people why he has reservations about their cultures so they will avoid actions he may find offensive C. avoid asking any questions for clarification so he does not inadvertently offend others D. request that all participants use English so everyone is on the same wavelength and treated equally

Communication & Mass Media

Marjorie plays soccer. She is a first year student on her high school team, and after the first practice, she feels pretty awful about herself because the seniors are much better players than she is. She tells her friend, "I look like a five-year-old compared to them! How will I ever get that good? I'm embarrassed to even practice." By judging her ability based on the skills of her teammates,

Marjorie is engaging in ____. A) direct definition B) ego boundaries C) social comparison D) self fulfilling prophecy E) reflected appraisal

Communication & Mass Media