When a firm is interested in targeting customers during the information gathering stage of the buying process and wants to measure the return on investment in advertising, which of the following should it adopt for its digital advertising?
A. banner ads
B. search advertising
C. social network advertising
D. mobile advertising
E. directories and classifieds
Answer: B
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Prahalad and Hammond have identified several assumptions and misconceptions about the "bottom of the pyramid" (BOP) that need to be corrected. All of the following mistaken assumptions are correct except:
A) The poor are too concerned with fulfilling basic needs to "waste" money on nonessential goods. B) The goods sold in developing markets are so expensive that there is no room for a new market entrant to make a profit. C) The poor have no money. D) People in BOP markets cannot use advanced technology. E) Global companies that target BOP markets will be criticized for exploiting the poor.
Describe the difference between inside money and outside money, and explain whether each of the following items represent inside money or outside money: a.Checking accountsb.Coinsc.Travelers checksd.Money-market mutual fundse.$100 bills
What will be an ideal response?
Some employers specify the benefit that employees will receive during retirement. The employer must contribute sufficient amounts to the pension plan so that those contributions plus earnings from investments made with those contributions will be sufficient to pay the specified benefit. Such plans are referred to as
a. defined benefit pension plans. b. defined contribution pension plans. c. deferred compensation plans. d. 529 Plans. e. individual retirement accounts.
Using senior executives to develop a forecast is referred to as?
a. Consumer surveys b. Delphi method c. Jury of executive opinion d. Sale force estimates