Answer the following statement(s) true (T) or false (F)

1.Ads are meant to direct action, whether that action is immediate or delayed.
2.For immediate action items, you want to create a broader sense of what to do when the time comes to act.
3.The client and you do not need to have a shared understanding of what “working” means in terms of your desired outcomes.
4.When measuring outcomes, it’s important to establish a concrete benchmark.
5.Make sure you understand the goal of your advertising campaign before you attempt to measure it.


1.true
2.false
3.false
4.true
5.true

Communication & Mass Media

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