A company has learned members of its target market are likely to collect more information and evaluate more brands than early adopters. They are cautious and thoughtful and do not try the product without asking someone else. The customers' dominant characteristic is deliberateness. In terms of the diffusion process, these customers are most likely:
A. innovators
B. early minority
C. laggards
D. early majority
E. late majority
Answer: D
You might also like to view...
The most difficult aspect of detecting e-business fraud is:
a. information about the transactions is captured in databases that are impossible to analyze. b. correctly specifying the types of frauds that can occur and the symptoms they will generate. c. the lack of hard-copy documentation, the very essence of e-business. d. to use technology to catch technology fraud.
Answer the following statements true (T) or false (F)
1. From the union perspective, the bureaucratic system of collective bargaining contracts may achieve stability at the expense of rank and file involvement and activism. 2. Workers seeking the protection of a union contract generally prefer workplace decisions that are guided by impartial rules such as seniority-based pay increases or promotions. 3. U.S. Labor relations are set primarily by strike power, court orders, and public decision-making than by private administrations of contract terms. 4. Nearly every U.S. union contract contains a just cause clause protecting workers from arbitrary dismissal or discipline. 5. Employers in the U.S. are generally required by contract to give union workers a valid, job- related reason for dismissal, just like they must for nonunion workers.
A postaudit is:
A. An analysis of the capital budgeting method used. B. An analysis of risk changes over the life of an investment. C. An evaluation of a project's actual results versus its projected results. D. A review by outside auditors to assess efficiency. E. An evaluation of the effectiveness of the budgeting committee.
The liability created when a business collects cash from its customers before completing a service or delivering a product is called ________
A) accrued revenue B) accrued expense C) deferred revenue D) deferred expense