The principle of ________ requires that the company continuously seek real product and marketing improvements
A) consumer-oriented marketing
B) innovative marketing
C) customer-value marketing
D) sense-of-mission customer-value marketing
E) ambush marketing
B
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A credit memo states the amount of a sales allowance
Indicate whether the statement is true or false
When you write thank-you notes after the interview, what should your thank-you note reflect?
A) What you liked best about the company B) Information on projects C) Salary information D) Conversations with the person you are writing to E) Overall impression of the opportunity
What is the key lesson in Chapter 12's opening scenario on President Barack Obama?
A) Government officials should limit their use of social media. B) The president's cabinet cannot always be relied upon to carry his messages to the public. C) Public figures can do an end run around traditional media and "go direct" to the public. D) Social media can be an important tool in affecting legislation on Capitol Hill.
The Retained earnings account has a credit balance of $39,000 before closing entries are made. Total revenues for the period are $57,200, total expenses are $40,800, and dividends are $9800. What is the correct closing entry for the expense accounts?
A. Credit Expense accounts $40,800; debit Retained earnings $40,800. B. Debit Expense accounts $40,800; credit Income Summary $40,800. C. Debit Income Summary $40,800; credit Expense accounts $40,800. D. Debit Income Summary $40,800; credit Retained earnings $40,800. E. Debit Expense accounts $39,000; credit Retained earnings $39,000.