Data from the U.S. Census Bureau is useful mostly because it helps advertisers understand:
a. Their potential blind spots
b. Areas of market over-saturation
c. The scope of the marketplace
d. How competitors are reaching diverse consumers
c
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If you were interested in an initial reference or general background information, a good place to begin looking would be
a. newspapers. b. magazines. c. encyclopedias. d. biographies.
Which element of interpersonal attraction is most likely to be a source of long-term maintenance attraction rather than one of short-term initial attraction?
A. physical attraction B. charisma C. proximity D. attitude similarity
Tessa and Kesha are best friends. They meet each other at the student center to walk together to their next class. Given this scenario, what is likely to happen in the first stage of their conversation?
a) They may greet each other verbally, but there is no need for a nonverbal greeting. b) They may greet each other nonverbally, but there is no need for a verbal greeting. c) They will probably greet each other both verbally and nonverbally. d) They will not engage in the first stage of the conversation process because they already know each other.
Syndicated newspaper comic strips have managed to avoid confronting gay and lesbian issues
a. True b. False