The three parts of the magazine triad are
a. editorial, circulation, readership
b. circulation, advertising, readership
c. editorial, circulation, advertising
d. editorial, advertising, readership
C
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An interpersonal relationship between two interdependent people that is mutually productive and characterized by mutual positive regard is a(n) ___________
a. friendship b. affiliation c. acquaintance d. colleague
Neil's blog was primarily about his fear of roller coaster rides. The blog recounted his first ride on a roller coaster as a child and his mental state after the ride. It is clear his blog is not written for mass media, since it lacks a(n)
a) purpose.
b) subject matter.
c) audience.
d) writing environment.
The primary federal trademark law is the:
a) Copyright Act; b) Bagley-Keene Act; c) Lanham Act; d) Graham-Rudman Act; e) Smith Act.
The concept of "conservation of program resources" forces programmers to
a. devise ways to get the most mileage out of every program idea. b. avoid reruns to maximize the audience. c. get to the point as quickly as possible. d. avoid narrowcasting in favor of broadcasting.