Larger companies often end up charging higher prices and achieve a more dominant position in the market than smaller firms that cannot compete against them and their large advertising budgets. When this occurs, advertising
A. increases the choice of alternatives for consumers.
B. helps quality products from smaller brands reach the target audience.
C. discourages large brands from becoming market leaders.
D. becomes a substitute for competition based on price.
E. encourages competition based on product improvement.
Answer: D
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