For most marketing communications strategies, the main communication tools are
a. sales promotion or advertising.
b. publicity or public relations.
c. personal selling or sales promotion.
d. advertising or personal selling.
e. publicity or personal selling.
Answer: d. advertising or personal selling.
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Indicate whether the statement is true or false.
Simpson Auto Body Repair purchased $20,000 of Machinery. The company paid $8,000 in cash at the time of the purchase and signed a promissory note for the remainder to be paid in four monthly installments. How will this transaction affect the accounting equation?
A) Increase Assets (Machinery $20,000 ) and decrease Liabilities (Accounts Payable $20,000) B) Increase Total Assets by a net amount of $12,000 (increase Machinery $20,000 and decrease Cash $8,000 ) and increase Liabilities (Notes Payable $12,000) C) Increase Total Assets by a net amount of $20,000 (increase Machinery $12,000 and increase Cash $8,000 ) and decrease Liabilities (Accounts Payable $20,000) D) Increase Assets (Machinery $12,000 ) and increase Liabilities (Accounts Payable $12,000)
The pay strategy is not influenced by how well it fits with other HR systems in the organization.
Answer the following statement true (T) or false (F)
The scale of measurement that has an inherent zero value defined is the
a. ratio scale. b. nominal scale. c. ordinal scale. d. interval scale.