Tara is preparing for her first profile interview with a local sports star. Which of the following types of questions should she ask?

A. broad, open-ended questions about life experiences
B. detailed questions about controversial opinions he has expressed
C. follow up on what the athlete’s teammates said about him
D. minor inquiries about personal habits


A. broad, open-ended questions about life experiences

Communication & Mass Media

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Expressing ethical concerns about media coverage is an example of media _____

a. protest b. activism c. discontent d. resistance

Communication & Mass Media

Word-of-mouth campaigns are significantly more costly than advertising or sponsorship opportunities

Indicate whether this statement is true or false.

Communication & Mass Media

Which of the following thesis statements best reflects the guidelines for writing a thesis

statement provided in your book? A. The Brewing techniques for green tea, types of green tea, origins of green tea, famous people who drink green tea, instructions on how to drink green tea, and food to eat when drinking green tea will all be discussed in my speech about green tea. B. Did you realize there are treatments for individuals who have a problem with Internet Gambling? C. A strategy is needed for shopping the day after Thanksgiving. D. New Orleans Mardi Gras has a rich history as well as interesting traditions.

Communication & Mass Media

The only difference between qualitative and quantitative research is . .

a) Sample size b) The style or type of questions used c) Generalizing results to the population d) Data analysis procedures

Communication & Mass Media