A quote in broadcasting is called a

A) sound bite.
B) actuality.
C) audio news release.
D) backgrounder.
E) none of the above.


Answer: A

Communication & Mass Media

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Discuss the value of using testimony in a speech. Provide an example of testimony used to enhance a speech you have heard in the classroom, on television, or in a business setting.

What will be an ideal response?

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Responses can be intentional or unintentional

Indicate whether this statement is true or false.

Communication & Mass Media

Regions that were underrepresented in the current shareholding structure of Alcatel–Lucent included ______.

A. France and Continental Europe B. North America C. South America D. Central America

Communication & Mass Media

In Structuration Theory, rather than viewing rules as strict guidelines for ________ something must be done, it is more useful to view them as an instruction manual for ________ a goal may be accomplished.

A. why; how B. how; why C. where; how D. when; how

Communication & Mass Media