List the three major parts of an effective presentation and briefly describe the goals of each
• Introduction: The goals of the introduction are to capture attention and involve the audience, establish rapport with the audience, present the purpose statement, and preview the points that will be developed.
• Body: The goals of the body are to discuss the major points you want to make and to provide details to support those points.
• Close: The goals of the close are to summarize what you have just stated and to leave the audience with a memorable thought or idea.
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In addition to understanding the wants and needs of the target audience, what must marketers understand when introducing a new product into an established market segment?
What will be an ideal response?
You must demonstrate professionalism only in face-to-face interactions
Indicate whether the statement is true or false
Ethical reasoning is the process through which an individual links his or her moral convictions or ethical standards to the particular situation at hand
a. True b. False Indicate whether the statement is true or false
Nimble Numbers Accounting Corporation, a private employer, handles bookkeeping for small employers. In most circumstances, with exceptions, federal law clearly prohibits Nimble from subjecting its employees to
a. job-skills tests. b. monitoring of business communications. c. drug tests. d. lie-detector tests.