Answer the following statements true (T) or false (F)

1. PR pro Brad Groznik said in the Frontline Media Writing Profile that writing is a skill people are
born with.
2. Public relations is defined as a social science and a profession.
3. What you say about something is more important than what you do.
4. When you implement a PR campaign, you may change direction midcourse.


1. FALSE
2. TRUE
3. FALSE
4. TRUE

Communication & Mass Media

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1) The tendency for an individual to become a leader within a small group or team. 2) A collection of people without a common purpose (as opposed to a group). 3) Organizational orientation exhibited by individuals who tend to be disgruntled with the status quo within an organization and despise the hierarchy within the organization. 4) Management Communication Style where managers make the ultimate decisions, but not until the problem has been presented to subordinates and their advice, information, and suggestions have been obtained. 5) Three or more individuals who, through informational and persuasive communication, interact for the achievement of some common purpose(s). 6) Organizational orientation exhibited by individuals who work out of necessity, but see their life as something that occurs outside of work. 7) Organization that is concerned with providing products or services without the goal of making money while doing so. 8) Organized collection of individuals working interdependently within a relatively structured, organized, open system to achieve common goals. 9) Organization that is concerned with how much money a company nets in a given period of time. 10) A group that interacts intensively to provide an organizational product, plan, decision, or service. A) Leader Emergence B) Consult C) Ambivalents D) Indifferents E) Leader Assertiveness F) Nonprofit Organizations G) Ambivalents H) Group I) Aggregate J) Profit-based Organizations K) Organization L) Indifferents M) Team N) Not for Profit Organizations O) Sell P) Non-Profit Organization Q) Aggregation

Communication & Mass Media

______ is a wide range of online, word-of-mouth forums including blogs, company-sponsored discussion boards and chat rooms, consumer-to-consumer e-mail, consumer product or service ratings websites and forums, Internet discussion boards and forums, microblogs.

A. Traditional media B. Social media C. Digital media D. Creative media

Communication & Mass Media

Wecannotbe motivated by several needs at the same time

Indicate whether the statement is true or false

Communication & Mass Media

What are some disadvantages of using electronically mediated communication in a particular

relationship? What will be an ideal response?

Communication & Mass Media