Which of the following best describes the primary goal of the evaluation research conducted on the Tanzanian radio soap opera Twende na Wakati?
a. Researchers wanted to assess to extent to which soap operas would be marketable to Tanzanian radio listeners.
b. Researchers wanted to assess the viewer ratings of the soap opera.
c. Researchers wanted to assess the degree to which listeners emulated the family planning practices of the primary character in the soap opera.
d. Researchers wanted to assess the degree to which listening to the soap opera impacted knowledge, attitudes and behaviors regarding family planning.
Answer d
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