Answer the following statements true (T) or false (F)

1.Typically, focus group discussions are not recorded.
2.Focus groups are basically the same as interviews.
3.In unobtrusive measures research, people are informed that their behavior is being documented.
4.The basis of most analyses of qualitative data is categorization.
5.Preconceived categories are essential for the analysis of qualitative data.


1.FALSE
2.FALSE
3.FALSE
4.TRUE
5.FALSE

Communication & Mass Media

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Empathy refers to

a. the ability to share the pain of others and the capacity to know the emotional experience of others from within their frame of reference. b. the ability to communicate one’s own feelings and emotions clearly to others. c. the ability to emotionally connect with others. d. the ability to share opinions and thoughts of others even when you disagree with them.

Communication & Mass Media

An appeal to __________ deals with the audience's emotions

Fill in the blanks with correct word

Communication & Mass Media

Organizations are the set of interactions that members of groups use to accomplish their individual and common ____.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Audience members' perception of a topic's importance can influence how they perceive your credibility as a speaker.

Answer the following statement true (T) or false (F)

Communication & Mass Media