What type of leader questions assumptions and is constantly on the lookout for the problem of groupthink?
a. formal
b. informal
c. intellectually stimulating
d. hard
c. intellectually stimulating
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Direct marketing does not work well as a global marketing tool because it is not well suited to the task of addressing cultural differences among consumers
Indicate whether the statement is true or false
Which of the following is an example of informational advertising?
A) Volkswagen famed "Drivers Wanted" campaign B) Pringles campaign with the tagline "Once You Pop, the Fun Don't Stop" C) KFC's fast-food range that it claims to be "Finger Lickin' Good" D) The California Milk Processor Board's famous "Got Milk" campaign E) Excedrin's ads that claim it stops the toughest headache
Examples of hypotheses related to paired samples include all of the following EXCEPT:
A) Shoppers consider brand name to be more important than price while purchasing fashion clothing. B) Households spend more money on pizza than they do on hamburgers. C) The proportion of households who subscribe to a daily newspaper exceeds the proportion subscribing to magazines. D) The new service plan will be preferred by at least 70 percent of the customers. E) The proportion of a bank's customers who have a checking account exceeds the proportion who have a savings account.
What is the first step in preparing a proposal?
A) Identifying the purpose of the proposal B) Determining the content that will be included C) Identifying the deadline or due date D) Understanding the context of the issue E) Identifying the audience and what their needs are