The _______ adds to the core product the those services, programs, and systems a supplier offers to meet a broader set of customer requirements and preferences, or to exceed the customer's expectations in ways that add value or reduce cost for the
customer of any supplier.
a. brand
b. minimally augmented product
c. augmented product
d. potential product
c
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Which of the following is the the maximum price someone is willing to pay for a product?
A) external price B) reservation price C) internal price D) reference price
The use of media may require international adaptation because media availability varies from country to country
Indicate whether the statement is true or false
Which of the following statements about a just-in-time operating environment is true?
a. Simplicity and quality are good, but inventories and nonvalue-adding activities are not. b. Inventories are necessary to support the production function. c. Just-in-time is based on push-through production concepts. d. Just-in-time is based on the scientific management principles established by F.W. Taylor.
Cost of goods manufactured equals
A) total product costs incurred during the current period + beginning work in process - ending work in process B) direct materials cost + direct labor cost + overhead cost C) sales - cost of goods sold D) none of the these