The vice president of marketing for a software development company wants "to increase new business customers by 20 percent within the next two years." This is an example of a ________
A) marketing objective
B) business vision
C) business mission
D) strategic plan
E) marketing audit
A
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Which of the following statements about organizational markets is NOT true?
A) Some consumers are included in the market. B) The size of purchases made in organizational markets is much larger than those made in consumer markets. C) Organizational markets are geographically concentrated. D) Organizational markets have a narrow customer base and a small number of buyers. E) Most demand for organizational products is derived and inelastic.
The category development index is similar to the brand development index (BDI) except that it
A. is concerned with companies and not with products. B. uses information about a product category. C. is tied to an economic index. D. categorizes consumers according to their demographic characteristics. E. categorizes consumers according to their psychographic characteristics.
A system for electronic funds transfers (EFT) in which machines are located in a merchant's store and are activated by the consumer's identification card and code is:
a. POS. b. RAM. c. EFTA. d. DOS.
Which of the following is not a step in the strategic training and development process?
A. determining strategic initiatives based on business strategy B. facilitating strategic training C. translating initiatives into concreate learning activities D. identifying metrics to determine whether training has contributed to goals related to the business strategy E. none of the above-each is a step