Content analysis at its most basic involves

a. interpreting
b. listening
c. reading
d. counting
e. viewing


d. counting

Communication & Mass Media

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According to the linear model, you may feel anxious when you speak with someone one day and at ease on another day. To what does this refer?

What will be an ideal response?

Communication & Mass Media

Which of the following statements is true?

a. Parents instinctively know what to say to their children to protect them and help them become more media literate. b. Parents are highly motivated to help children become media literate. c. Most parents understand the meanings of TV program ratings. d. None of the above.

Communication & Mass Media

Which of the following are true of an effective presentation?

a. reflects a clear desire to communicate with the audience b. comes across as natural and conversational c. creates a sense of immediacy with the audience d. all of the above are true of an effective presentation

Communication & Mass Media

Which piece of equipment provides the most precise control of light intensity?

a. reflector b. barn doors c. scrim d. flag e. electronic dimmer

Communication & Mass Media