Which statement concerning the ease of entry into retailing is correct?
a. Ease of entry generates a high degree of competition.
b. Investment per worker in retailing is significantly greater than that of manufacturing establishments.
c. Ease of entry is reflected in high market shares for leading firms.
d. Ease of entry into retailing contributes to the need for effective stockholder relations.
a
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________ are products such as the Mercedes Benz C-class and the American Express Blue card, that
extend historically high-priced brands down-market while retaining their cachet. A) Hourglass products B) Mass market products C) Old Luxury brand extensions D) Masstige goods E) Accessible superpremium products
Which of the following statements is most appropriate?
a. Managers do the right thing. Leaders do things right. b. Managers do things right. Leaders do the right thing. c. Managers do little. Leaders do much. d. none of these
What is the key to creating a base-level product, system, or service and then quickly making variations (good, better, best)?
a. A strong, flexible product line architecture b. A very rigid product line architecture c. Multiple modules with different functions d. Ensuring that product parts have single purposes for specific products
A company that sells equipment through independent wholesalers wants to find out why sales are down in one region. An analyst is asked to interview the wholesaler in that region. This seems to be
A. part of a situation analysis. B. a bad practice, since the problem has not yet been defined. C. the beginning of a focus group interview. D. a case of gathering information that will be analyzed by a statistical package. E. None of these answers is correct.