Which of the following pricing objectives describes a situation where the marketer attempts to price the product at the market average or match a particular brand's price?
A) penetration pricing
B) pricing for stability
C) return on investment pricing
D) competitive pricing
D
You might also like to view...
The Foreign Corrupt Practices Act of 1977 provides legal protection for individuals who report illegal organizational activities to appropriate persons or agencies
Indicate whether the statement is true or false
The best way to address feasibility is to ________
A) present realistic implementation plans B) highlight your qualifications C) demonstrate your expertise D) provide a customer testimonial E) describe similar projects which you have completed in the past
A donor gave $60,000 to a nongovernmental, not-for-profit charity with instructions that the funds be transferred to Sam Smith, an individual who lost his home in a fire. The not-for-profit would:
A. Record the $60,000 cash and credit temporarily restricted revenue. B. Record the $60,000 cash and credit a liability. C. Do either of the above, depending upon the policy of the not-for-profit. D. Not record the transaction, because the money is going directly to the intended recipient.
Nestlé uses two ________ on a single product, a global one and then a local one.
Fill in the blank(s) with the appropriate word(s).