Why are people that are reached by direct mail better prospects for a company than those reached by mass media such as television or magazines?
What will be an ideal response?
Unlike mass media, direct mail allows for high target-market selectivity, so only consumers who are likely to become customers can be contacted; in addition, direct mail can be personalized for each individual, which helps to build customer relationships.
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When team members are geographically dispersed, blogs can be an effective tool in keeping all team members updated
Indicate whether the statement is true or false.
Briefly discuss the significant changes in entrepreneurship from the 1960s to the 1990s.
What will be an ideal response?
Which quotation represents the social-system stability of a company?
A) "I know what the company wants to do." B) "I feel I'm treated fairly here." C) "I'm proud to be part of this company." D) "I understand what the organization does." E) "I'm encouraged to experiment at this company."
When considering the social realities of a decision, it is important that managers take into account which of the following?
What will be an ideal response?