Freida used a discount coupon to purchase a new product. In which of the following categories of the customer profile should this be recorded?
A. Personal information
B. Lifestyle and psychographic data
C. Profile of past responses
D. Transaction data
Answer: C
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When considering the ethics of a visual aid, which of the following will help ensure there is no ethical lapse?
A) Provide only relevant background information on the visual aid. B) Minimize irrelevant data. C) Include enough information to allow readers to understand your point. D) Design visuals in such a way that they can be reshaped and manipulated to support a logical argument. E) Include visuals aids that are not open to individual interpretation.
Which of the following statements is CORRECT?
A. If rates fall after its issue, a zero coupon bond could trade at a price above its par value. B. If rates fall rapidly, a zero coupon bond's expected appreciation could become negative. C. If a firm moves from a position of strength toward financial distress, its bonds' yield to maturity would probably decline. D. If a bond is selling at a premium, this implies that its yield to maturity exceeds its coupon rate. E. If a coupon bond is selling at par, its current yield equals its yield to maturity.
Zappos, the online shoe and clothing marketer, promises free shipping and free returns on any of its products, no questions asked. This is an example of how Zappos has a strong competitive advantage through ________
A) image B) people C) services D) product features E) cost
A ratio of net income of $100,000 to sales of $1,000,000 can be stated as
A) Net income is 1/10, or 10 percent, of sales. B) For every dollar of sales, the company has an average net income of 10 cents. C) The ratio of sales to net income is 10 to 1 (10:1), or sales are 10 times net income. D) All of these choices.