Instead of featuring any functional benefits of the product or brand in ads for the iPod, this product was introduced by showing a silhouette of a person dancing with the white earbuds and holding a white iPod MP3 player. Which type of advertising appeal does this illustrate?
A) one-sided message
B) two-sided message
C) testimony
D) value-expressive appeal
E) utilitarian appeal
D) value-expressive appeal
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Fein and Spencer (1997) conducted a study in which participants evaluated a job applicant whom they believed to be either Jewish or non-Jewish. Which statement about this study is false? a. Participants were more likely to discriminate against the Jewish applicant when they had previously beengiven negative feedback about their own abilities
b. Participants who were able to avoid discriminating against the Jewish applicant demonstrated the biggestboost to their own self-esteem. c. The study was conducted on a campus where negative stereotypes about Jewish women were pervasive. d. Their results provide supporting evidence for one of the basic predictions of social identity theory.
In which of the following ways does human language not differ from the communication systems of other species?
a. It is systematic and conventional use of sounds and signs. b. It is symbolic. c. It is grammatical. d. Language differs among cultures.
Dyslexia has been linked to:
a. genetic factors. c. phonological processing problems. b. neurological problems. d. all of these.
Infants who are born prematurely are typically placed in ____________________ where temperature and other environmental factors are controlled
Fill in the blank(s) with correct word