Answer the following statement(s) true (T) or false (F)
1. The “M” in the I.M.P.A.C.T. mnemonic refers to the media which carried a story.
2. Media evaluation should include quantitative and qualitative analysis.
3. When analyzing media coverage, the process of comparing the coverage data from a
current time period to a previous similar time period is called “weighted” volume.
4. PR practitioners can often find that even though there are many digital metrics
available, they will not present a true media evaluation.
5. Ideally, campaign reporting is done in writing so that details are presented
accurately.
1. false
2. true
3. false
4. true
5. false
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Among other things, affinity groups provide participants with a non ?threatening environment to explore options
Indicate whether the statement is true or false.
________ refers to an individual's freedom and autonomy in the mass communication process.
A. Cultivation B. Activeness C. Activation D. Congruence
Appreciating the validity and value of some other culture without adopting it is a response to diversity known as __________
Fill in the blank(s) with correct word
The place, time of day, time limit, emotional climate, and other conditions of a speech are summed up as _____
A. logographics B. demographics C. extemporaneographics D. rhetorographics