Compare and contrast subliminal conditioning and mere exposure. Describe each and explain how they are similar and different
What will be an ideal response?
Subliminal conditioning is classical conditioning that occurs in the absence of conscious awareness of the stimuli involved. Mere exposure involves having seen an object before but too rapidly to remember having seen it. They are similar in the fact that both can influence attitude formation. They are different because subliminal conditioning involves a subject being exposed to stimuli without being aware of it, whereas mere exposure involves a subject experiencing stimuli but not remembering it.
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