When writing promotional messages for social media, the AIDA model does not require modification

Indicate whether the statement is true or false.


Answer: FALSE
Explanation: In the social media landscape, consumers are more apt to look for product information from other consumers, not the companies marketing those products. Consequently, your emphasis should shift to encouraging and participating in online conversations.

Business

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Trigger cues lead us to take a cognitive shortcut that requires little effort or thought. Such a shortcut is also known as which of the following?

A. surrogate route B. pretzel logic C. peripheral route D. straightforward route

Business

The ADA requires the employer to make _________ for employees with disabilities.

A. reasonable accommodations B. justifications C. excuses D. medical evaluations E. none of the above

Business

Martina, an employee at a tailor shop, can stitch up to two good-quality shirts per day. However, her employer asks her to complete a bulk order within two days without compromising on the quality of the shirts. In this scenario, Martina is stressed due to an interrole conflict at work.

Answer the following statement true (T) or false (F)

Business

You have a process for everything you do in your personal and professional life.

a. True b. False

Business