If an email is intended for a recipient who is likely to feel negative about it, you should endthe emailon a positive note.

Answer the following statement true (T) or false (F)


True

If the recipient of your email is likely to feel negative about your message, start the memo or email with a couple of lines that present the rationale before you give the bottom line. Follow up with alternatives if there are any, and be sure to end on a positive note (rather than an apology). See 5-5: Write High-Impact Messages: Breaking through the Clutter

Business

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The third step in financial statement analysis is to assess the quality of the firm's financial statements. Which of the following is a question an analyst should ask when performing this step?

a. Are industry sales growing rapidly or slowly? b. Do earnings include revenues that appear mismatched with the business model employed by the firm? c. Does the industry include a large number of firms selling similar products? d. What is the company's degree of geographical diversification?

Business

The Altitude Adventure Academy is developing its marketing mix for the coming year. Its managers know that they must first select ____ which may be the most important decision they make in the planning process.

A. the promotional strategy B. a distribution method C. the pricing strategy D. a target market E. the desired profit margin

Business

One of the divisions in Milsap Manufacturing Company is the Camera Division. The Camera Division is developing a new product that would require a lens not commercially available. The Camera Division believes it can sell 40,000 units of the new product each year at a selling price of $120. Variable costs for the new product would be $60, not including the lens, and there will be $160,000 of incremental fixed costs associated with the product. The Camera Division does not have the expertise to make the lenses. Milsap Manufacturing Company has a Lens Division that could make the lenses and has sufficient idle capacity. It estimates the variable cost per unit would be $16 and incremental fixed costs would be $120,000 each year.Required:1) There are different bases that can be used in setting

transfer prices, including market prices. What basis should be used in this situation? 2) What is the maximum transfer price Camera Division should be willing to pay? Note that, without the lenses, the Camera Division cannot make and sell its new product. 3) What is the minimum transfer price that Lens Division should be willing to accept? 4) Should the transfer be made? If not, why not? If so, what transfer price (or range of transfer prices) would you recommend? What will be an ideal response?

Business

Which of the following is a built in database role that allows a user to read any data in the database?

A) db_reader B) db_writer C) db_owner D) Both A and C

Business