With respect to customer demand, what do the insurance industry, the banking industry and the dry cleaning industry have in common?
What will be an ideal response?
They all have narrow fluctuations in time and their peak demand can usually be met without a major delay.
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Of the consumers who follow a brand on Facebook, the highest percentage (over 1/3 ) cited ________ as the main reason for becoming fans
A) special deals B) content C) information provided by the brand D) interesting communication
To understand the background of a marketing research problem, the researcher must understand the client's firm and industry
Indicate whether the statement is true or false
Which of the following best describes the proper treatment of cash discounts on acquired machinery?
a. The historical cost of the machinery should be the invoice price; the discount should be ignored. b. The historical cost of the machinery should be the net-of-discount amount, regardless of whether the discount is actually taken. c. The historical cost of the machinery should be the net-of-discount amount only if the discount is actually taken. d. The historical cost of the machinery should be the invoice price plus the amount of the discount which is treated a interest capitalized on the purchase.
Engineered costs may be either variable or fixed
Indicate whether the statement is true or false