The objectives of a firm should direct the operation of the marketing department but aren't important to the rest of the business.
Answer the following statement true (T) or false (F)
False
Firms need a hierarchy of objectives, moving from company objectives to marketing department objectives. Firms also need objectives for each of the Four Ps.
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If a bank has assets with the same time to maturity as its liabilities, then
A. the interest rate on assets changes faster than the interest rate on liabilities. B. the interest rate on liabilities changes faster than the interest rate on assets. C. changes in interest rates will not affect the bank's overall portfolio. D. changes in interest rates puts the bank at a high risk of default.
The opportunity cost of making a component part in a factory with excess capacity for which there is no alternative use is
a. the total manufacturing cost of the component. b. the total variable cost of the component. c. the fixed manufacturing cost of the component. d. zero.
A textile manufacturer has cloth that has a $14 per yard carrying cost per year. This cloth is used at a rate of
25,000 yards per year, and ordering costs are $10 per order. a. What is the economic order quantity for this cloth? b. What are the annual inventory costs for this firm if it orders in this quantity?
Compared to ADSL service, cable modem service typically is ________
A) faster and more expensive B) faster and less expensive C) slower and more expensive D) slower and less expensive