The "wave" that appears on red Coke cans and bottle labels is an example of a brand symbol
Indicate whether the statement is true or false
TRUE
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Which of the following plans would most likely include directions for implementing and addressing daily challenges and opportunities in product features, promotion, merchandising, pricing, sales channels, and service areas?
A) the tactical marketing plan B) the target marketing plan C) the deployment plan D) the product-launch plan E) the product-development plan
Extracting data for a data warehouse
a. cannot be done from flat files. b. should only involve active files. c. requires that the files be out of service. d. follows the cleansing of data.
To make the most efficient use of technology and software applications as sales tools, salespeople should use them to:
A. create personal blogs. B. help them avoid using the wrong closing. C. make cold calls. D. improve their personal productivity. E. play games while they wait for a customer.
When assessing whether a new product and/or new market are sufficiently attractive to be worth exploiting and developing, an entrepreneur partly depends on the level of information available on a new entry. Why is prior knowledge important and what are the limits of an information search? Also, briefly define a window of opportunity.
What will be an ideal response?