The ______________________________ should describe operating procedures for both manual and automated procedures.
Fill in the blank(s) with the appropriate word(s).
user manual
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According to the text, which of the following company actions would be legal, satisfy Friedman’s advice, and also be unethical?
a. moving earned income into a tax-free foreign territory such as the Cayman Islands b. polluting a local river with runoff because it knows the EPA will not detect the emissions c. engaging in monopolistic practices by colluding with other dominant companies in an industry to fix prices d. firing employees that indicate they might act as whistleblowers about improper acts
Terrorism contributes to
A. religious and political stability. B. the warning signals on global values clashes. C. an increase in business opportunities. D. an unstable environment that is detrimental to business.
Which of the following statements about torts is correct?
a. A tortious act is always a criminal act. b. A criminal act is always a tortious act. c. A tortious act may also be a criminal act. d. A tortious act is the same as a contract dispute.
How does the integrated marketing communications (IMC) plan approach differ from traditional approaches to promotion?
A. IMC puts more emphasis on advertising and less on sales promotion. B. IMC predominately makes use of mass-media communications in order to attract and retain customers. C. IMC puts more emphasis on sales promotion and less on public relations and publicity. D. IMC places barriers around the various marketing and promotional functions and requires that they be planned and managed separately. E. IMC recognizes that marketers must be able to use a wide range of marketing and promotional tools to present a consistent image to target audiences.