A consumer who only purchases his or her favorite brand is:
A) promotion prone
B) brand loyal
C) brand responsive
D) price sensitive
B
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Unbiased evidence that is supported by empirical findings is called ________
A) objective evidence B) sound evidence C) legal evidence D) subjective evidence E) research data
If you apply to a company that does not accept résumés from applicants, why should you still develop a résumé?
A) To add to an e-portfolio B) To improve a social media site C) To identify important information for a social networking profile D) To replace the online application form E) To prepare for the interview
The use of electronic funds transfers makes check writing unnecessary
Indicate whether the statement is true or false
Which statement is false?
A. Feelings of tension are always part of negotiations. B. To project confidence, roll up your shirt sleeves and loosen your collar. C. Gaining a sense of the other party’s culture is a key for success. D. Enter negotiations knowing what is reasonable to expect.