Media mentions and word-of-mouth
A) have generally replaced advertising as the major means of product promotion.
B) allow direct marketers to better target specific demographic groups.
C) generally only work well in geographic areas underserved by online service providers.
D) require a company's sales force to spend more time making cold calls.
E) are nonthreatening means by which consumers become aware of their need for products.
E
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In larger, older organizations:
A. decisions are delegated to empowered, decentralized subsidiary managers. B. more decisions are delegated to the subsidiary headquarters. C. decisions regarding local adaptation are made at headquarters. D. more decisions are made at headquarters of parent company.
A full-line discount store that combines a grocery store, pharmacy, and services is called a ________.
Fill in the blank(s) with the appropriate word(s).
Chancellor Company is divided into four departments. Departments A and B are service departments and Departments 1 and 2 are operating (production) departments. The services of the two service departments are used by the other departments as follows: ?Dept. ADept. BDept. 1Dept. 2Services of:????Department A............ ?50%20%30%Department B............??40%60%Direct costs incurred by each department$60,000$50,000$70,000$80,000Complete the following table:?Allocation of Expenses to Departments?Department A?Department B?Department 1?Department 2Total direct??????? Department expenses..$60,000?$50,000?$ 70,000?$ 80,000Service department expenses??????? Department
A............???????Subtotal........................??????? Department B............???????Total.............................??????? What will be an ideal response?
Given a cash value policy with the following characteristics: face value = $200,000, cash value = $50,000, outstanding loans = $10,000 and surrender charges = $1,000, the amount of death protection is
A) $200,000. B) $190,000. C) $150,000. D) $140,000.