CJ's is a clothes retailer that grew from a single store into a chain over a few years
The key service characteristic during CJ's early years was a personalized customer relationship, and the company continues to collect information about its customers and maintain a database. Recently, however, CJ's has been losing customers to competitors as the expansion has made it difficult to personalize services. How can CJ's use its customer database to reactivate customer purchases?
CJ's can install automatic mailing programs that send out birthday or anniversary cards, Christmas shopping reminders, or off-season promotions. The company can use the database to make attractive or timely offers to its customers based on their preferences.
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