The family is the most important consumer buying organization in society, and family members constitute the most influential primary reference group. We can distinguish between two family categorization in the buyer's life

Name the two families and their impact on buying behavior.


The family of orientation consists of parents and siblings. From parents a person acquires an orientation toward religion, politics, and economics and a sense of personal ambition, self-worth, and love. Even if the buyer no longer interacts very much with his or her parents, their influence on behavior can be significant. A more direct influence on everyday buying behavior is the family of procreation—namely, one's spouse and children.

Business

You might also like to view...

Many routine requests have several parts. Identify and discuss best practices for explaining and justifying a routine request

What will be an ideal response?

Business

Self-ratings are useful tools in determining the needs of an employee.

Answer the following statement(s) true (T) or false (F)

Business

In its first year of operations, Lear Company reported financial statement income (prior to income tax expense) of $100,000 . In the same year, Lear Company reported $80,000 of taxable income, the difference being due to temporary differences. Assuming the enacted tax rate for the current year and all future years is 30%, what is Lear's current year adjustment for deferred income taxes?

a. Debit to Deferred Income Tax Liability for $6,000 b. Debit to Income Tax Expense for $6,000 c. Credit to Income Taxes Payable for $6,000 d. Credit to Deferred Income Tax Liability for $6,000 e. Credit to Income Tax Expense for $6,000

Business

A closed-end fund has a

A) fixed number of shares. B) fixed number of investors. C) front-end load. D) back-end load.

Business