The company's database of current, recent, and long-past customers as well as identified prospects comprises the ________ for direct-mail programs.

A. buyer directory
B. compiled list
C. mail-response list
D. house list
E. inquiry file


Answer: D

Business

You might also like to view...

Joint costs may be allocated to main products, but not to by-products

Indicate whether the statement is true or false

Business

Payne Company reported the following information for the current year:    Sales$960,000? Average operating assets$460,000? Desired ROI 14?%Net income$66,000? The company's residual income was:

A. $64,400. B. $4000. C. $1600. D. $5600.

Business

If a wage differential is due to any factor other than gender, then it does not violate the Equal Pay Act

Indicate whether the statement is true or false

Business

Interpretation of Insurance Contract Terms. Martha Frances purchased insurance coverage from Nationwide Mutual Insurance Co prior to going on a cruise. The policy covered "accidental bodily injury occurring anywhere in the world which arises solely from

accident" and "is not contributed to by sickness, disease or bodily or mental infirmity." The policy also stated that if the injury resulted in the loss of life "within 180 days after the date of the accident," the company would pay the beneficiary $75,000. While on the cruise, Frances fell and broke her hip. She was immediately taken to a Florida hospital for surgery, during which she had a fatal heart attack. The death certificate described the cause of death as "terminal cardiac arrest due to or as a consequence of arteriosclerotic cardiovascular disease due to or as a consequence of previous

Business