Let me review the four steps in processing a customer return is an example of which type of verbal signpost?
A) Previewing
B) Summarizing
C) Switching directions
D) Transitioning
B
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A local appliance store is advertising the sale of a 27-inch color TV for only $199. The ad states that this price will apply only to TVs that are in stock and no rain checks will be given
Fifteen minutes after the store opens on the day of the sale of the TV, a customer is told by a sales clerk that all of the TVs selling for $199 have been sold. However, the sales clerk is very happy to show the customer a similar TV for only $399. What pricing strategy is the store implementing and why?
Rejecting cost-benefit analysis in setting standards is not the same as rejecting cost-effective strategies in implementing those standards.
Answer the following statement true (T) or false (F)
Bonnie Gui, an appliance salesperson, is using the SPIN approach. She was sure her prospect was ready to buy, but instead the prospect responded negatively to the need-payoff question. What should Bonnie do now?
A. Begin her demonstration B. Ask a problem question C. Use a trial close D. Terminate the presentation and leave E. Ask for a new appointment on another day
Zoom Company, a distiller of liquors, ages its whiskeys for approximately 10 years. The firm must pay the costs to produce the whiskey and to store it during the aging process. Using the whiskey as collateral, Zoom could borrow to finance the costs incurred during the aging process; doing so would, however, lead to Zoom reporting increased liabilities. Instead, Zoom sells the whiskey to a bank
and agrees to oversee the aging process on the bank's behalf. At the completion of the aging, Zoom Company guarantees an ultimate selling price that pays the lender both the original purchase price and a reasonable return over that amount. Zoom a. bears the economic risks and must show a liability on its balance sheet. b. bears the economic risks and but does not show a liability on its balance sheet. c. does not bear the economic risks and must show a liability on its balance sheet. d. does not bear the economic risks and does not show a liability on its balance sheet. e. will likely record the transaction as a sale and not a loan.