Social media have become a layer in promotional strategy
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Social media have become a layer in promotional strategy. Now marketers are using social media as integral aspects of their campaigns.
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Rosu Company has total current assets of $150,000 and total current liabilities of $50,000 . What is the amount of working capital for Rosu Company?
a. $200,000 b. $100,000 c. $125,000 d. $ 179,000
Which of the following can be referred to as a "buyer for export" or an "export commission house" and operates on behalf of a buyer from a foreign country?
A) foreign purchasing agent B) export broker C) export merchant D) export management company E) freight forwarder
An agent for an actor presents a client's qualifications to potential movie production companies until one company responds positively to the actor. This is an example of the ________ approach
A) product improvement B) market fulfillment C) total quality management (TQM) D) pure selling E) relationship marketing
Direct marketers can be divided into two categories: _____ and _____
a. general; specialty b. mail; phone order c. low-end; high-end d. store; nonstore-based